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Luckily, Star Wars Night was a rare Saturday stand-alone game. We wanted to make sure every “I” was dotted and “T” was crossed. Our staff met every single week leading up to November 2, specifically about preparations for this single game. She also had a spreadsheet with every volunteer listed to make sure we overprepared, just in case a few couldn't make it last minute. K-Wings Executive Assistant Keli Ekola provided all the necessary information for the volunteers about what they'd be responsible for, when to meet on game day, etc. The interns worked to secure that many through Western Michigan University fraternities, sororities and volunteer groups. Wings Event Center seats just over 5,000 fans at capacity. Guinness World Records requires one judge for every 50 participants. Our talented group of interns, Brenna, Enrique, Noah, Seth, T.J., and Travis contributed in a number of different areas, including helping round up enough volunteers to judge the lightsaber battle. The sales guys, Jason Kane, Ben Ruhlman, Derek Arnold, Fletcher Meyers and Kiel, worked diligently to get the word out to the community and partners to fill the seats. K-Wings Governor and Director of Business Operations, Toni Lentini-Daniels, first promoted the record attempt at our annual press conference to the media in late September. This effort was weekly from late September through game day. Our marketing team helped promote the event through our website, social media, a press release to the local media and an email. We had five snapping photos at Star Wars Night.Ĭreative Producer Tim Hindbaugh made sure every camera was turned on and recording as soon as the doors opened until the end of the lightsaber battle, required for evidence to show how many people were actually going in and out of the arena bowl. Most games we needed just one photographer. So I asked photographers Kimberly Moss and John Gilroy to focus all of their resources and staff on helping with this task. Guinness World Records requires enough photo and video evidence of the record attempt to fill the National Library. So Director of Game Operations Michael McFadden ordered enough for a sellout crowd. #Hitfilm pro 3 no lightsaber tvTo pull off this record, it would take more steps than an IKEA desk assembly, more directions than Rachel’s English Trifle recipe in the TV show Friends, and more rules than the NFL’s guidelines for cities who host the Super Bowl.įirst, how many lightsabers did we order? Enough for the first 1,000 fans like most of our giveaways. Little did we know when we started planning, that accomplishing this feat might be more difficult than passing a bill through Congress. Selfishly, I was pumped up because a game that we already expected to have a sellout crowd was now a public relations gold mine. It’s safe to say everyone in our front office was excited about the opportunity. It’s awesome.Īt some point during the off-season, K-Wings Sales Associate Michael Kiel came up with an idea: let’s take this to the next level and try for a Guinness World Record for the largest lightsaber battle in history. #Hitfilm pro 3 no lightsaber fullBut they’ll show up in full force dressed in their favorite Star Wars costumes. Many of them aren’t even big hockey fans. #Hitfilm pro 3 no lightsaber seriesFans of the hit film series travel far and wide for anything Star Wars. The last time I experienced planning and executing a Star Wars Night was in 2015-16, my first ECHL season when I worked for the Evansville IceMen. ![]() Here’s why that specific promotion struck my attention. They’re entertaining, but once you’ve seen them once, you’re all set. I’ve seen (almost) all of the Star Wars films. ![]() I was never a huge fan of the movies (put down the sharp objects). Last August, as we worked to finalize our 2019-20 promotional calendar, one date stood out right away.īefore you come up with your own conclusions as to why, let me assure you, it’s probably not the reason you’d think. BIRD’S-EYE VIEW: The Force Was (Historically) Strong ![]()
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